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The ad is expected to broadcast 18 months, and Bono, Sean Connery for Louis Vuitton "Core Values" ad broadcast together. "Core Values" campaign began in 2007, Louis Vuitton hopes that through this series of ads to convey the deep-rooted concept of travel of brand,and show brand handbags in various series. Mikhail Gorbachev, Keith Richards, Catherine Deneuve and other stars have participated in the filming of the series of ads.